Certified Business Analyse Business Analysis, Decision Making & Developing a Strategy
Certified Business Analyst:
Business Analysis, Decision Making & Developing a Strategy
OBJECTIVES
- Learn how to put principles, knowledge, and practical skills relating to analysis, decision-making, and developing effective strategy into practice
- Understand how to apply a range of tools available for strategic analysis to address both external and internal pressures for change
- Analyze the competitive environment and your firm’s position in it
- Understand the resources and competencies involved in competitive advantage
- Analyse the core competencies and your firm’s basis for competitive advantage
- Apply the tools available for developing strategic options
- Embrace the characteristics of good strategic decision-making
- Become knowledgeable of common traps involved in strategic decision-making that can lead to failure
- Bring strategic analysis and decision-making together for developing effective strategies that can be implemented
- Broaden strategic analysis and decision-making skills by considering a range of case examples and applying the principles and concepts learned to your firm
- Understand how good people skills are effective in strategic thinking, analysis, decision-making, and developing strategies
WHO SHOULD ATTEND?
This programme is designed for employees in all industries who are involved with the strategic planning process for their organization or work unit and want to improve their knowledge and practical use of strategic analysis, as well as, decision-making skills.
COURSE OUTLINE
DAY 1 – Analysing the competitive environment and firm positioning
- Learn key principles and concepts
- Introduction to environmental analysis tools – PESTLE, Five Forces Analysis, and the Seven S’s
- Identify pressures and trends affecting an industry
- Identify key success factors in an industry
- Case study analysis applying these concepts
- Apply these concepts to your firm
DAY 2 – Analyse resources and competencies underlying competitive advantage
- Introduction to organizational analysis tools:
- Resource Auditing
- Core Competences
- Value Chain Analysis
- Examine a proven model for organizational development that will enhance an appreciation for analysis, decision-making, and strategy development
- Identify the state of competition within an industry, the key competitors and the key competitive positions
- Map how organizational resources and competencies strengthen or detract from a firm’s competitive position
- Case analysis: undertake a resource, competence and value chain analysis for firms in different competitive positions
- Apply these concepts to your firm
DAY 3 – Develop strategic options
- Introduction to tools for developing strategic options – Portfolio Analysis, Product/Market Analysis, Protecting Current Advantage
- Develop a range of strategic options
- Evaluate options and making strategic choices
- Ensure that strategic options fit the competitive environment, your firm’s competitive position and develop sustainable competitive advantage
- Case analysis: practical look at strategic options
- Apply these concepts to your firm
DAY 4 – The strategic decision making process
- Understand the key characteristics of effective strategic decision making
- Understand common traps in strategic decision making – hubris, over-reach, overly consensual
- Introduction to a range of tools for improving strategic decision making – scenario building techniques
- Analyse the strategic decision making process in your firm, business division, or work group
- Develop a guideline for improving decision making in your firm, business division, or work group
- Apply these concepts to your firm
DAY 5 – Pull strategic analysis and decision making together in a strategy
- Identify your core business proposition
- Develop a vision and mission statement for your core business proposition
- Identify the key strategic priorities that your firm needs to meet
- Develop strategic objectives
- Review the 5 day programme
- Action Planning