Certified Strategic Planner The Strategic Management Workshop

Certified Strategic Planner: The Strategic Management Workshop

OBJECTIVES

• Provide a Strategy Vocabulary that Enables you to “Talk the Talk” with a Manager or Executive of your firm
• Expand your understanding of wow Strategic Thinking has developed and evolved over the past forty years
• Develop your appreciation of Strategy Formation and Implementation within your organization
• Link the Strategy of a firm with the Desired Outcomes of Revenues, Profits, and Growth through Value Creation and Market Focus
• Link your Daily Activities to Your Strategic Direction so that you can locate yourself in the Strategic Process of your own firm
• Recognize factors that induce change in strategy and what change might mean to your firm
• Expand your ability to ask strategic questions and contribute to the Strategy Formation of your organization

WHO SHOULD ATTEND?

This program is suitable for professionals who are required to make strategic decisions as well as give other professionals an understanding of how these are made.

COURSE OUTLINE

DAY 1 – Strategy Concepts

• Recognize strategies within your firm as they are communicated and implemented
• Recognize the pervasiveness of strategy in organizations
• Identify the key strategies for every firm
• Distinguish between the process of creating strategy and the content of strategy

DAY 2 – The evolution of Strategic Thinking

• Follow the progression of strategic thinking in business and anticipate where strategy may next develop
• Speak to the different conceptual frameworks from which strategic thinking has developed and identify which are active in your organization
• Recognize the commonalities that exist relative to different approaches of developing and implementing a strategy
• Articulate the conceptual framework of strategy that your firm uses today

DAY 3 – Strategy Formation: A process for creating strategy

• Recognize different approaches to creating strategy within an organization
• Identify the applicability of a particular approach with the characteristics of a firm and of the environment the firm faces
• Match different processes to specific issues or situations that could develop in your firm
• Strategy in the organization
• Connect the relationship between strategy formation and implementation and day-to-day activities
• Recognize how strategy is created and implemented at multiple levels of the organization
• Assess how strategy formation relates to the complexity of your organization and organizational structure and decision making

DAY 4 – Strategies for growth, profitability and value creation

• Articulate the traditional view of growth and profitability and how that has changed in the last decade
• Identify means by which an organization can grow and determine which means your organization is using at the moment
• Relate Profitability to Value Creation for the customer
• Strategy as the daily focus of the firm
• Recognize Strategy as it is delegated through the organization into daily activities
• Relate Action Plans to strategic initiatives and individual performance
• Create conditions that foster Achievement of Strategic Initiatives within the firm when strategy changes
• Recognize and communicate to others the drivers for strategic change within your organization
• Use insights from past experiences with business and personal change to support the process of strategic change in your company
• Increase the potential for strategic change in your organization by managing your business in alignment with the strategy direction of the firm

DAY 5 – Engaging the organization in Strategic Thinking

• Ask Strategic Questions that relate to your work to the organization’s direction and strategic initiatives
• Formulate Strategic Hypotheses that suggest directions for the firm to consider
• Carry on Strategic Conversations that you want to have when you return to your workplace