Corporate Social Responsibility

OBJECTIVES

Examine the scope and complexity of corporate social responsibility (CSR).
Demonstrate a multi-stakeholder perspective in viewing CSR issues.
Analyze the connections between corporate strategy and CSR and the impact on foundational organizational principles such as mission and vision.
Compare and contrast the multiple viewpoints and tradeoffs that exist in the area of CSR.
Analyze the complex issues confronting organizational leaders as they develop their CSR programs.
Evaluate the level of commitment to CSR of various organizations and explain how it can be a source of competitive advantage.
Analyze the impact of CSR implementation on corporate culture, particularly as it relates to social issues.

WHO SHOULD ATTEND?

Public & Media Relations Supervisors and Officers
Other key personnel in the organization whose work involves contact and interaction with internal/external public
Particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration.

COURSE OUTLINE

The Meaning and Importance of Corporate Social Responsibility

1.01 Evolution of CSR

1.02 CSR and the law of economics

1.03 CSR and social legitimacy

1.04 CSR expectations in rich and in poor societies

1.05 The evolving role of stockholders

1.06 The iron law of social responsibility

1.07 Moral and economic arguments for CSR

The Role of Stakeholders in CSR

2.01 Stakeholder advocacy

2.02 The role of business in society

2.03 Consumers’ awareness and willingness to pay for socially responsible corporate behavior

2.04 The communications revolution and its impact on CSR

2.05 Globalization and CSR

2.06 Different stakeholders, different perspectives

2.07 Success and failure with CSR initiatives

2.08 Corporate response to citizen demands via CSR

2.09 The five stages of organizational growth in CSR

The Strategic Importance of CSR Implementation

3.01 CSR as a balance between organizational means and ends

3.02 The strategic lens: vision, mission, strategy, and tactics

3.03 Environmental and other global forces propelling CSR

3.04 Impact of globalization and communications technologies

3.05 The strategic CSR model

3.06 The business-level CSR threshold

3.07 Implementing CSR

3.08 CSR as competitive advantage

Case Studies in Organizational, Economic, and Societal CSR Issues

4.01 Organizational issues (actions versus intentions, corporate commitment, voluntary versus mandatory, stakeholder activism)

4.02 Economic/business issues (branding, diversity, sustainability, fair trade, wages)

4.03 Social issues (outsourcing, corruption, human rights, patents)

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