Customer Relationship Management

Customer Relationship Management

OBJECTIVES

• Maximize business value by focusing on the key measures that drive customer prodigality.
• Design the Customer performance model for developing profitable customer

WHO SHOULD ATTEND?

Sales Managers, Customer Services Managers, Guest Relations Managers, Managers, Key Sales Executives, Supervisors, Seniors HR Services,  Analysts, Officers and employees dealing with different types of customers in different departments in all industries.

COURSE OUTLINE

• CRM the partnership of strategy and technology
• Putting the relationship back into customer management
• Understanding what customers want: exploiting CRM strategies to maximize customer retention and loyalty
• Applying CRM to complex business relationship management
• Enterprise Relationship Management from vision to reality
• Interacting with the empowered customer
• CRM: the business goals and practical challenges
• How to develop a customer focused culture