Developing and Implementing the Business Plan

Developing and Implementing the Business Plan

OBJECTIVES

• Appreciate the critical importance of a well thought-out business plan for the success of the organization.
• Analyze the business environment and define the most appropriate goals and strategies.
• Choose and implement tactics and programs designed to maximize operational success.
• Develop a practical plan that will enable management to monitor and control the progress of the organization.

WHO SHOULD ATTEND?

Department heads, sales managers, marketing managers, senior managers and others who need to develop their business planning and control skills.

COURSE OUTLINE

What is a Business Plan?

• Benefits of a Business Plan
• The Planning Process

Vision and Mission Statements

• Definitions
• Examples

Market Situation Analysis

• General Macro Environment
• Specific Environment, Includes:
  • Market and Customer Segmentation
  • Competition
  • Market Potential, Size and Share

Goals, Strategies and Tactics

• SMART Goals
• Strategy Types
• Tactics Preparation and Schedule
• Implementation Schedule

Forecasting

• Forecasting Methods
• Erosion and Growth

Resources Needed

• Manpower
• Budgets

Financials  

• The Income Statement
• Cash Flow Analysis
• Break-Even Analysis

Concluding the Business Plan

• Goal Tree
• Executive Summary

Controlling the Plan

• Sales and Financial Reviews
• Individual Performance Reviews