Implementing and Managing a Customer Complaints System

Implementing and Managing a Customer Complaints System

Objectives:

By the end of the program, participants will be able to:

• Understand the concepts and importance of customer feedback.
• Understand the flow of customer feedback in an organization.
• Learn to use customer feedback to enhance the organization’s performance.
• Learn to develop an effective customer feedback system.

Who Should Attend?

Staff members who deal with customers’ feedback. Customer service staff or team members who are working to develop effective customer feedback systems

Course Outline:

Introduction to Understanding Your Customers

• Who Is Your Customer?
• Importance of Customers
• Types of Customers

Introduction to Complaints Management

• What Is a Complaint?
• What Are the Sources of Complaints?
• Why Should an Organization Seek Complaints?
• Complaints Are Golden Opportunities for Improvement

Introduction to Complaints Management Standards

• Why Standards?
• Types of Standards
• ISO 10002 as a Model
• The Impact of Customer Attitudes towards Complaining and Organizational Reactions
• Business Needs and Commercial Implications

Essential Elements of a Complaints Management System

• Scope and Policy
• Planning
• Resource/Competence
• Logging and Receiving Complaints
• Implementation and Operation
• Management Review

Designing and Implementing an Effective Customer Complaint System

• Complaint Definition, Handling, Escalation and Resolution
• Developing a System Including Workflow and Process Mapping
• Monitoring, Measurement and Management Review
• Audits in Principle and Practice
• Possible Barriers