Marketing Communication Planning & Management
Marketing Communication Planning & Management
OBJECTIVES
By the end of this course it is expected that the student will be able to:
- Apply a conceptual framework for the organization, planning and control of the marketing communication process;
- Analyse a situation in communication terms;
- Develop and apply marketing communications objectives;
- Develop a marketing communications budget and allocate resources within this budget;
- Plan, manage and measure an advertising programme and a direct marketing programme;
- Interpret and apply appropriate internet, sales promotion and public relations strategies and tactics;
- Evaluate, appoint and manage appropriate marketing communications consultants and service providers; and
- Evaluate relevant “ideas” within a marketing communication framework.
WHO SHOULD ATTEND?
Production Managers, Production Planners, Supervisors and officers.
COURSE OUTLINE
- Introduction to Marketing Communications
- Consumer Behavior Communication Process
- Organizational Aspects of An Advertising Campaign
- Planning & Budgeting
- Creative Strategy & Development
- Media Strategy & Planning
- Direct & database Marketing
- Direct Response
- Telemarketing & Relationship Marketing/CRM
- Internet and Interactive Media
- Public Relations/Cause Related Marketing
- Sales Promotion
- Personal Selling