Public Relations and Media Skills

Public Relations and Media Skills

OBJECTIVES

By the end of the program, participants will be able to:

• Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
• Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
• Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.

WHO SHOULD ATTEND?

Public relations officers and other key personnel in the organization whose work involves contact and interaction with the internal/ external public, particularly managers and supervisors  in the areas of personnel, marketing, sales, training and administration.

COURSE OUTLINE

Public Relations

• Roles and Situations
• Criteria for Successful Public Relations

Public Relations and Communication

• The Public Relations Officer as Communicator

Public Relations Responsibilities

• Corporate Identity and Image
• Local Press, TV and the Radio
• Public, Community and Government Client-oriented Activities

Key Public Relations Skills

• Verbal and Written Communication
• Editorial, Layout and Production Techniques
• Preparing Press Releases

Presentation Skills and Techniques

• Preparation
• Rehearsal
• Presentation

The Public Relations Promotional Role

• Sponsorship and Promotions
• Organizing Exhibitions
• Media Coverage