Senior Management Program: A Mini MBA

Senior Management Program: Mini MBA

OBJECTIVES

• Understand the characteristics of the new work place.
• Gain insights into the perspective of a senior manager and leader.
• Understand the foundations of business analysis.
• Apply the latest management concepts and techniques to their current managerial position, with particular emphasis on strategy formulation, economic analysis, marketing and sales, finance, human resources and organizational behavior.
• Develop and practice the specific skills required for managing successfully in a multi-cultural environment.
• Identify their own managerial strengths and improvement opportunities and develop plans for managerial success.

WHO SHOULD ATTEND?

All senior and middle managers, present and potential who need to complement their technical and administrative knowledge with advanced multi- disciplinary managerial skills

COURSE OUTLINE

Marketing Management

• Analyzing Potential Customers’ Needs and Wants
• Developing a Marketing Strategy

Financial Planning and Analysis

• Financial Statements and Analysis
• Budgeting and Cost Control
• Financial Instruments and Capital Markets

Strategic Human Resources HR

• What it Means to Put People First
• The Four Modern Roles of Human Resource Management
• HR as a Business Partner