Social Media Management

Social Media Management

OBJECTIVES

By the end of the course, participants will be able to:

• Gain in-depth knowledge on business social media, marketing tactics, how to set social media goals, and most importantly, how to achieve them.
• Set up your own freelance business. Set up a website, set your prices, find clients and set up each client with their own social media goals, payment terms and contract.
• Recognise which social media platforms are best for each client and their social media goals.
• Efficiently create and curate great content that gets results.
• Create blog posts, images and videos.
• Create monthly reports showing clients in detail how you are achieving their social media goals.

WHO SHOULD ATTEND?

• Public & Media Relations Supervisors and Officers
• Other key personnel in the organization whose work involves contact and interaction with internal/external public
• Particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration

COURSE OUTLINE

• Course Introduction
• Introduction to social media
• Introduction To Social Media Platforms
• Introduction to content
• Content Type for Each Platform
• Finding Curated Content
• Creating Images
• Creating Videos
• Creating Blog Posts
• Scheduling