Strategic Sales Marketing Management

Strategic Sales & Marketing Management

OBJECTIVES

By the end of the program, participants will be able to:

• A thorough understanding of the concept and process of marketing and its importance to the achievement of organization objectives
• An appreciation of the significance and effect of their own functional operation on marketing success
• Confidence to play a constructive part, both internally and externally, in the improvement of marketing performance
• Familiarity with a variety of marketing  techniques which will enable them to become more effective in fulfilling their management responsibilities
• The ability to communicate effectively on marketing aspects with all other functions and management levels

WHO SHOULD ATTEND?

Marketing Managers, Sales Managers,  Account Executives, Merchandisers, Customer Service Managers and those responsible for Advertising, Campaigns and key sales activities.

COURSE OUTLINE

The topics covered include:

• Marketing in the Business Environment
• Product/Market Strategy
• Understanding Customer Needs
• Customer Care
• Marketing Strategy and Planning
• Innovation and New Product/Service Development