Telecoms Mini MBA
Telecoms Mini MBA
OBJECTIVES
- Develop an all-round view of how successful Telecom organizations operate.
- Understand the fundamental of a Telecom company’s core business disciplines
- Know how to implement strategies effectively through people and different departments
- Improve you personal business understanding and career potential
- Become an active contributor to the change process for your own company
COURSE OUTLINE
Introduction
- Telecom Industry
- Key elements of the business environment
- Understand why the market
- Opportunities
Technology Outlook and Service Delivery Platforms
- Changes in technology
- GSM, GPRS, EDGE, 3G, HSDPA, LTE and also WiMAX.
- Network Building Blocks as All-IP and the corresponding Convergent services.
Strategy Implementation and Leadership
- Mission, vision, strategy and business plans
- Customer Value Proposition
- Building the best strategy
- Management versus leadership
- Strategy implementation framework
- The leadership action plan
- Leading in a changing environment
- Innovation
Marketing and Sales: Defining a Clear Go-to-Market Value Proposition
- What is marketing?
- Getting customer insights
- Mapping the competitive landscape
- Segmenting, targeting and positioning
- Customer value propositions
- Marketing planning: the extended marketing mix
- Brand management
- Multi media marketing communication
- Sales organization and management
- Channel marketing and distribution policies
- Customer focus and measurement
- Mobile Virtual Network Operators (MVNO)
Managerial Finance and Accounting
- Accounting and finance
- Financial statements
- Analytical tools for financial performance
- Investment appraisals
- Costing and pricing methods
- Financial planning
- Budgets as management tool
Telecom Future and Industry
- Business plans
- Challenges and opportunities
- The FUTURE OF telecommunication industry
- Analysis of the future trends,
- Growth markets and technologies
- Strategies used.